For a major global marketing company, we designed a new user interface (UI) that catered to the demands of marketing professionals and contributed amplifying a new unified data platform.

To build the new vision, we worked together using a design-driven approach by gathering users and stakeholders who brought together ideas, perspectives and fast iteration through focused agile approaches.

One of the main concepts of the new platform was to match marketing employees with connected outside professionals. Since the company already had existing products that serviced these users, there was a big opportunity to create a higher value unified experience.

We made it possible for marketing specialists to get in touch with others within an incentive-driven network by creating a new interface and data links. Certain users could build their reputations on one side of the house by penning several articles about particular companies and products. Marketing specialists would be able to connect with outsiders who are both very influential in various media circles and have a keen interest in particular subjects in exchange.

One of the main activities that drove the final solution was a Concept Sprint that involved 15 product team members collaborating in a virtual room for two weeks to hash out user needs, ideas, and go-forward functionalities. There were 4 product designers, 2 product managers, 2 devs, 1 project manager, and 5 directors involved in coming up with the new vision and solution.

We are excited to see the software product launch last year as a way to bring together many disparate technologies and showcase a new go to market experience.